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Start with the market you want to serve.

Your vegetable crop starts well before you sow. A useful plan connects the product you choose with your growing system, the people you sell to and the support you need.

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Plant raisers checking vegetable seedlings in a nursery
Photo: Syngenta
Section 1 of 4

Vegetable growing

Describe the crop your customers need.

Share your intended crop and market with Intaba. Whether you supply a local market, a retailer or another buyer, their requirements should be part of your variety discussion.

Explain your growing system.

Tell us whether you grow in open fields or under protection, how you source water and whether you raise seedlings yourself or use a nursery. Bring questions about the practical support your crop will need.

Work backwards from your plan.

Discuss the intended sowing, transplanting and harvesting sequence with an agronomist. Timing depends on your variety and conditions; a generic calendar cannot replace advice for your farm.

Keep a simple crop record.

Record the variety, batch details, planting dates and the field or tunnel where you planted. This gives you and your agronomist a clearer record when reviewing the crop.

Section 2 of 4

Start with the buyer

Name who will buy the crop

A market trader, a supermarket, a processor, an institution or your own retail. Each wants something different from the same vegetable. Write down who you expect to sell to before you look at a single variety.

Write down what that buyer wants

Size, shape, colour, uniformity, shelf life and how the crop must be packed. If you have sold to this buyer before, note what they rejected and why. Rejections tell you more about variety choice than a catalogue does.

Work backwards from when they want it

Note the weeks you want to be harvesting and selling. Working backwards from the market is a very different exercise from planting when it suits you and hoping the price holds.

Be realistic about volume

How much can that buyer take, how often, and for how long. Planting more than your market can absorb is one of the most expensive mistakes in vegetable production.

Section 3 of 4

Match it to your production system

Describe how you actually grow

Open field, tunnel, shade net or a mix. Note your irrigation, your bed preparation and your spacing. Ask which varieties the team has seen perform in that system locally rather than in general.

Note your nursery and transplanting reality

Whether you raise your own seedlings or buy them in, and what your transplanting capacity is in a week. Seed count per pack only makes sense against this.

Talk through your labour

Vegetables are labour-hungry at specific moments. Be clear about who does the harvesting and grading, and how many hands you can get at peak. This shapes how much you should plant at once.

Plan successive plantings, not one block

Ask the team how growers in your area stagger plantings to spread harvest and price risk. Bring your planned dates so the conversation is about your calendar.

Section 4 of 4

Before you order seed

Confirm the exact variety

Vegetable varieties often have similar names and very different characteristics. Confirm the full variety name and the brand with Intaba before ordering.

Check seed count against your plan

Professional vegetable seed is sold by seed count, not weight. Work out how many seeds your planting plan needs, allow for nursery losses, and confirm the pack that matches.

Ask about availability and lead time

Ask whether the variety is in stock, and what the lead time is if it is not. Plan your nursery dates around the answer rather than around the ideal.

Keep a record of what you planted

Variety, seed lot, nursery date, transplant date and where each block went. When a buyer asks what you are growing, or a problem appears, this record is what makes the next conversation useful.

Finished the course?
Put it to work.

Bring what you have written down to a conversation with our team. That is what turns a course into a season plan.

Providing integrated crop solutions

Good things grow together.

Growers, stockists, brands and partners: one Intaba account connects you with the people and services behind every season.

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